Published February 18, 2021
Social media is a monster. A hungry monster that is continuously being fed with everything from the funniest content on the web to searing vitriol and bear-faced lies. It’s at the stage where we can’t live with it and we can’t live without it – certainly in business,.
This means that, whether you like it or not, an active presence on social media is a must if you have any sort of a customer-facing business. The trouble is, it’s human nature to only shout about things when you’re unhappy with them – and that means you could be fielding a lot of complaints on social media. Here’s how to deal with them.
Published May 3, 2018
Social media has been around for the best part of 40 years – Usenet appeared in 1979 and is the first recorded network that enabled users to post news to newsgroups.
Although these Usenets and similar bulletin boards heralded the launch of the first, albeit very rudimentary, social networks, social media never really took off until almost 30 years later, following the roll out of Facebook in 2006.
So, what exactly is the state of social media in 2018?
Published February 2, 2018
Although last month saw us all battle through Blue Monday and more Brexit uncertainty, it seems small businesses across the UK are feeling optimistic about 2018 and are taking to social media to share the positivity.
Published September 17, 2015
Is your small business using social media effectively? Is your small business using social media at all?
Yesterday we took a look at the importance of having a website and the influence this can have on the growth of a small business, and today we’re going to get to grips with how small businesses in the UK are using social media.
Published May 27, 2015
Social media has become a vital marketing tool for SMEs of all descriptions as it not only enables them to target their advertising directly to customers and brand advocates, it also allows for genuine interaction and can be great for customer relations.
And so popular have social networks become that last year, half of all SMEs in the UK increased their marketing spend on social media; higher than that of any other marketing channel
So here’s how SMEs are making social media work for them…
Published January 29, 2021
Clubhouse is the biggest social media app you’ve never heard of. Unless you’ve had an invite.
Published March 18, 2020
The coronavirus outbreak is hitting businesses in all industries and people in all walks of life, and things are moving so quickly that it can be difficult to know what to do for the best.
The government has suggested we all work from home where possible and cut out all non-essential travel, but how far should we take this? And should you be social distancing?
Published October 2, 2019
A two-day event took place at Oculus Connect 6 from Facebook on September 26and 27, where the social media giant presented the new functions and applications of its Virtual Reality division – including Facebook Horizon.
Here’s a quick glimpse of what the future might hold.
Published February 13, 2023
Launching a new business can be an overwhelming experience, especially if you’re starting up on your own, and you’ll be glad for all the help and advice you can get.
You never stop learning where the world of business is concerned – you’ll not only take on board the advice of those in your industry, you’ll learn from your own mistakes and from the mistakes of others.
But what if this advice isn’t as forthcoming as expected? You could try networking events and get to know other people in your sector or situation, or you could scour the industry press, the internet or even social media for guides to help you along the way.
Or you could check out any one of these five brilliant business podcasts, perfect for business owners entering 2023.
Published November 7, 2022
Black Friday falls on Friday, November 25 this year. One of the USA’s most recent exports, it’s now unofficially the start of the Christmas shopping period.
Never ones to miss out on a marketing opportunity, most big retailers now offer deals right throughout November. There are some great bargains to be had – tech bargains in particular – but it’s also open season for online scammers. It seems that fake websites are a particular problem, with an estimated 18,000 being created every day.
Here’s how to make sure you steer clear of online scams this Black Friday and beyond.
Can't find what you're looking for? Try refining your search: