Austria is a relatively small nation with a population of just 8.5 million – the big plus point from a trade point-of-view is that, being located right in the centre of Europe, it has over 48 million people within a 400km radius of Vienna, its capital city, which means exporting to Austria will put your products and services within reach of a lot of potential customers.
It’s also one of the wealthiest nations in Europe, with a Gross Domestic Product (GDP) per head of €33,200 compared with a European Union (EU) average of €25,700. Austria’s high standard of living and relatively low living costs results in high non-essential disposable income.
If you want to take advantage of this, here’s everything you need to know about exporting to Austria…