Pakistan is a developing market with a young and increasing population of around 186 million – that’s three times the UK population – and around 55 million live in urban areas.
It’s reckoned Pakistan’s cities generate up to 78% of national Gross Domestic Product (GDP), with Karachi alone contributing about 20%. The growing and aspirational middle class has an appetite for creative, innovative and high quality goods and services.
There are over 100 British businesses trading in Pakistan – including some well-known names like Barclays, Unilever, Debenhams and Toni & Guy – and if you’re looking to join them, you’ll want an easy-to-use and cost-effective international conference call provider.