GDPR – the new EU legislation on data protection – has been a bit of a nightmare for many businesses across the UK and beyond. There will have been great costs incurred by those businesses who have had to contact everyone on their database to try and convince them they can continue to use their data. And there may be an even higher price to pay for those businesses that have had to thoroughly wash their archived data, losing a significant amount of leads in the process.
But there’s also a concern that the new rules make catching hackers even more challenging.